Now this is interesting. I’ve subscribed for a while now to Daily
Candy, which is a daily email whose value is in its restaurant,
shopping, and culture tips in the city you live in. I’ve always been a
bit struck by the tone they take, and how consumerist their emails are.
It’s always felt very superficial, shallow, consumed with status, and
imbued with a sense of superiority. The underlying message has always
seemed to be “you will be so hip and cool if only you are shopping here
or dining there.”
Getting out of the States in general always
makes me more conscious of how easily we get wrapped up in our
possessions and our status. I used to work 80 hours a week as a
consultant, make $60,000 a year, and blow it all and more on clothes,
shoes, and purses. I left my consulting job almost $20,000 in debt.
More of my girlfriends than not are in credit card debt. I have
girlfriends in medical school in New York spend thousand dollars on
purses (I understand consumption smoothing but still...). It’s a
sickness that far too many Americans suffer from that is all too easy
to fall prey to. Part of the value of working in development for me is
that it reminds me to not be consumed by consumerism.
So I opened my Dedicated Daily Candy email this morning and it was about… mascara. And lipstick. Here are a few excerpts:
- “While
your friends are prepping for summer with creative spring diets
(olive-oil fast, anyone?), you’re taking a different track. Plumping
up. Not your waistline — your lashes.”
- “While ordinary mascara
adds only color, the lash plumper increases length, thickness, and va
va voom for wink-worthy peepers like never before.”
- “Lusting
after this season’s hottest look? Pair it with new Max Factor Vivid
Impact Lipcolor. The rich, pure pigments (twenty shades of pinks, reds,
mauves, beiges, and burgundies) deliver a perfect kiss of color for a
straight-off-the-runway look.”
If it wasn't so concerning it
would be comical that I’ll be in one of the poorest countries on the
planet this summer, getting fed this nonsense on a daily basis.