Social Preferences and Corruption

April 8, 2010
 
I recently read Sendhil Mullainathan's paper, "Psychology and Development Economics," for a class I'm taking with him. It's a fantastic read and very accessible -- I highly recommend it.  One section, however, is so thought provoking that I felt it worth replicating in full on my blog.  It's about the psychology of fairness and its role in corrupt behavior.  I have become extremely interested fairness in human behavior, and its evolutionary roots.  I think it has a lot to teach us about development.  

This passage a long one but trust me, it's worth it.  Read on.

 
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In many important development contexts, self-interested behavior is very deleterious. Bureaucrats in many countries are corrupt. They enforce regulations sporadically or take bribes. Another stark example is teacher absenteeism. Numerous studies have found that teacher absenteeism is one of the primary problems of education in developing countries.  Teachers simply do not show up to school, and as a result, little education can take place.  This blatantly selfish behavior stands in contrast to some evidence on social preferences that individuals may value the utility of others. I will review this literature and describe how social preferences may be contributing to the problem and may serve as part of the solution. 

A very simple game called the ultimatum game has become an excellent tool for studying social preferences (Guth, Schmittberger and Schwarze 1982, Thaler 1988).  In this game, one player (call him the Proposer) makes the first move and offers a split of a certain amount, say $10.  The second player (Responder) decides whether to accept or reject this split. If it is accepted, P and R get the proposed split. If rejected, then both get zero.  This game has been run in many, many countries and for stakes that range from a few dollars in the US to a few months of income in many countries. Yet the pattern of findings is relatively constant.  First, responders often reject unfair offers (i.e. away from 50-50 splits).  Second, proposers often make very fair offers, close to 50-50 or 60- 40.  Moreover, proposers fair offers are not just driven by fear of rejection. They tend to make offers larger than what a simple (risk-neutral) fear of rejection implies. The ultimatum game illustrates two facts about interpersonal preferences: (i) people care about others and are willing to give up resources to help others and (ii) people react negatively to perceived unfair behavior and are willing to give up resources to punish it.  The second fact illustrates part of the “dark side” of interpersonal preferences. In simple altruistic models, interpersonal preferences are only a good thing: having one person care in a positive way about another only makes it easier to deal with externalities and so on. The Responders possible punishment behavior shows, however, the way in which interpersonal preferences could potentially cause inefficiencies and conflicts.  

This possibility is clearest in a classic experiment by Messick and Sentis (1979).  They ask subjects to imagine they have completed a job with a partner. They are asked to decide what fair pay for their work is.  They divide the subjects into two groups however. One group is told to imagine that they had worked 7 hours on the task while the partner had worked 10. The other group is told to imagine that they had worked 10 hours while the partner had worked 7. Both groups were told that the person who had worked 7 hours had been paid $25 and were asked what the 10 hour person should be paid.  Those who were told that they had worked 7 hours (and paid $25) tended to feel that the 10-hour subject should be paid $30.29.  In contrast, those who were told that they had worked 10 hours felt they should be paid $35.24.  The source of the bias can be seen in the bimodality of the distribution of perceived fair wages. One mode was at equal pay($25 for both) while the other mode was at equal hourly wage (so the 10 hour worker gets paid approximately $35.70).  Interestingly, the difference between the two treatments was mainly in the proportion at each mode.  Those who had worked 7 hours showed more subjects at the equal pay level mode while those who had been told theyd worked 10 hours showed more subjects at the equal hourly pay mode.  In other words, both groups recognized two compelling norms: equal pay for equal work and equal pay for equal output.  Yet their roles determined (in part) which norm they picked.  Such conflicts could easily arise even if theres disagreement about measuring input levels (which often are not fully observed). More broadly, when there is not universal agreement about what is fair division, individuals trying to act fair may produce even more conflict than individuals acting in a self-interested manner.

Let us return to the case of teacher absenteeism. The PROBE report surveyed teachers extensively in many areas of India and noted high absenteeism levels. Its in-depth interviews are illuminating about their attitudes and highlights how teachers often feel unmotivated. Some of this discouragement can be viewed as a perceived failure of reciprocity. As noted earlier, individuals strongly adhere to the norm of reciprocity.  Failures of reciprocity (or perceived failures) can result in punitive or self-interested behavior in response.  Teachers may feel a strong social preference early on and be motivated to teach and give much more than they need to.  After all, from a pure self- interest motive, they know they can get away with very little teaching.  Yet they may be initially motivated to do more, to come to school, to struggle with tougher students and so on.  They may view these contributions as a "gift" in large part due to the initial framing of the job (as a plum job, with good salaries, secure employment and plenty of other time for other activities).  Thus, a young teacher may think, I am giving a lot to the school. As with any giving, however, the teacher may expect strong reciprocity and see (perhaps in a self-interested way) many outcomes as a lack of reciprocity. For example, the Probe report notes that many schools have terrible infrastructure; accordingly, teachers may feel that the government is not reciprocating their "gifts". This may be especially exaggerated by the transfer system in India, which moves teachers to various areas, disrupting the lives of teachers. Thus both the benign neglect of schooling and the active transfers could easily drive teachers to feel that the government does not reciprocate their efforts. They may also come to feel similarly vis a vis parents, who they may feel do not care about their children's education. 

Even an initially motivated teacher may very quickly feel justified in their growing apathy.  They gave it their best and think that their efforts were not reciprocated. Are these inferences justified?  Perhaps not. As in the Messick and Sentis study teachers may very well be making such inferences in a self-interested way. The failure of the context may very well be in it allowing teachers to make such biased attributions of fairness. Alternatively, teachers may very well be justified in these attributions. We simply cannot tell. 

At a deeper level, these studies of fairness suggest that the problem of corruption may have interesting social preference wrinkles.  People may be more willing to avoid taxes if they feel they are not "fair".  This judgment of unfairness could be the result of getting very few government services or having to bribe corrupt middleman in order to procure government services. Economic models of corruption, by assuming blatant self-interest, ignore the tension corruption generates. If most people, as the evidence suggests, have strong social preferences, then corrupt acts will require self-justification.  This resembles anecdotal evidence on corruption experiences. It is very rare that an official simply asks for a bribe. The request is often couched with an explanation for the reason for the bribe. Even though the bribe is clearly a violation of the law, there is usually a story that serves to justify it in the context of the law.  For example, a customs officer may point to improper packaging as a reason for an extra payment. These kinds of insights may one day help to better understand the nature of corruption and anti-corruption policies.  

 

My Classmates' Letter to the Harvard Kennedy Citizen

April 7, 2010
 
Needless to say, I am fortunate to be surrounded by extremely brilliant and passionate people here at Harvard.  I should have included contributions from them at the onset of this blog, but late is better than never.  A few of the first year MPAIDs wrote the letter below to our school paper in response to the Harvard's response to the earthquake in Haiti.   

This is one of several guest contributions I will be adding over the next few days.

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Dear Editors of the Harvard Kennedy Citizen,

The earthquake in Haiti has shocked and saddened us all. We have been inspired, though, by the outpouring of support from the Harvard Community. At the same time, relief and reconstruction are currently entering a critical stage: while concerned actors must continue to mobilize support, the challenge becomes to utilize donations and efforts in the most efficacious ways. The task is not as easy as simply giving money: experiences during natural disasters have taught harsh lessons, namely that financial donations that are forthcoming in the immediate aftermath of a disaster often pour in and overwhelm local systems; and yet, after the initial deluge, monies are not sustained long enough to address longer-term challenges (including critical infrastructure, security, social services, and institutional capacity building) that can allow a country to rebuild itself. The 2004 Tsunami is an iconic example of the ill-effects of having funds pour in in ways that are disconnected with capacity and needs assessment; we should now be concerned aid will even more acutely inundate relief organizations in Haiti.

It is with this in mind that we raise the following issues based on our respective experiences assisting in crises in Somalia, Burma, Lebanon, many places affected by the Tsunami, Katrina, etc., arguing that citizen donors are ultimately responsible for maximizing the impact of their donations:

1. Money is often not the limiting factor: Coordination (interagency and with governments), logistics, human resources/capacity, and security are often larger constraints; excessive funds often exacerbate these problems;

2. High-Impact Short-term Funds: Therefore, donated funds should be used optimally, allocated to NGOs only based on their absorption capacity. Even organizations with such capacity may be legally constrained from carrying over funding from one fiscal year to another and may be compelled to disburse funding hastily on endeavors of limited impact. The donor community should emphasize transparency in aid monies received, so that funds can be allocated in the most effective ways.

3. Sustained Long-term Funding: Funding that exceeds current absorptive capacity can be better utilized by:

a. Disbursing funds to organizations that have the legal and administrative capabilities to manage and spend the funds over a longer time period, as well as the competency and experience to engage in post-natural disaster redevelopment work;

b. Placing funds with organizations that will have the long-term scope, organizational reach, and capacity to disburse funds to viable but capacity-constrained NGOs on the ground;

c. Build on previous models (in Pakistan, for instance [ii]) that encourage donors to make long-term incremental pledges rather than one-off donations.

Finally, we would also encourage all members of the Harvard Community to go beyond disaster relief support to consider the deep and enduring problem of Haiti's underdevelopment. Some, such as columnist David Brooks of the New York Times ("The Underlying Tragedy" Jan 14, 2010 [iii]), have simplified and distorted the issue by advancing an argument that it is Haiti's 'culture' that has determined its poverty. Harvard Professor Paul Farmer, someone who knows Haiti better than Mr. Brooks, reminds us that "systemic studies of extreme suffering suggest that the concept of culture should enjoy only an exceedingly limited role in explaining the distribution of misery...'Culture' does not explain suffering; it may at worst furnish an alibi" (Pathologies of Power (2003), pp 48-49). Here that alibi - Brooks' idea that one should blame voodoo for Haiti's underdevelopment (also demeaning a value system, while apotheosizing Judeo-Christian ethics as the standard bearer) - encourages an elision of the far more relevant political and economic causes of Haiti's underdevelopment. To wit, Haiti's 20th century has been characterized by direct and indirect U.S. military occupation and domination. In the 1910s, the US invaded and occupied directly, at which point it literally rewrote the Haitian Constitution to allow ownership and exploitation of Haitian resources by foreign capital, and where it refashioned the police in order to put down peasant resistance to these policies (an operation where 50,000 peasants may have died).  Throughout the rest of the century the US supported Haitian military coups and presided over unsustainable extraction of natural resources by transnational corporations. It was no accident that the agriculture sector collapsed, massive out-migration resulted, and diseases like AIDS run rampant. These are not accidents of history, but clear results of geopolitical and global economic machinations (see Farmer's AIDS and Accusation: Haiti and the Geography of Blame, 1992: pp 178-190).

Therefore, fighting reactionary and opportunistic discourses such as Brooks', both in our Harvard Community and beyond, is the responsibility of those here committed to justice. Indeed, speaking back to the Brooks's is a critical aspect of "what we can do to help, " provided that it duly leads to a deeper interrogation into the ways in which we are complicit in the political-economic foundations that exacerbate disasters like these, and to the extent that such an interrogation spurs a commitment to work to alter systems and structures that allow such exploitation to endure. By participating in this kind of justice project we seek to prevent similar degrees of suffering in the future, for Haitians and for millions of others across the underdeveloped world alike.

Sincerely,

Elliott Prasse-Freeman, Dalia Al Kadi, Marcos Ferreriro


[i] The Economist describes the negative effects of an overflow of funds during the Tsunami, and outlines the potential relevance now for Haiti

[ii] http://www.developpakistan.org/Default.aspx?tabid=149

[iii] New York Times, January 14, 2010

 

Executive Summary: Second Year Policy Analysis

April 6, 2010
Below is the executive summary of my Second Year Policy Analysis, entitled "Domestic Broadband Infrastructure Policy: Laying the Foundation for the Future of ICT in Tanzania."  It examines the Tanzanian government's policy regarding national backbone infrastructure.  Email me if you'd like to read the full paper.
 
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With the recent launch of its submarine fiber-optic cable, SEACOM removed the most significant historical constraint to East African broadband connectivity.  Nonetheless, lack of adequate domestic infrastructure still prevents widespread broadband adoption and the Tanzanian government has enacted very proactive policies in response.  Determined to catalyze investment, the government recently began building a national fiber-optic backbone.  Because the substantial fixed costs of fiber networks are largely capacity independent, aggregating traffic in a single backbone can significantly lower the cost of broadband service provision.  By encouraging private companies to utilize the government-owned backbone, Tanzania’s policy seeks to maximize cost efficiency and to enable the private sector to focus on last mile infrastructure, content, and application services.

Of concern, in the two years since Tanzania’s backbone policy was first put in place, the market has shifted rapidly.  Currently the private sector is eager to invest in national backbone infrastructure on a cost effective basis, which implies public investment at the scale of the existing policy is no longer required.  Additionally, the current policy carries substantial risks that remain unmitigated in implementation to date: 1) the government’s ownership of a single national backbone may bias policy decisions; 2) a public monopoly limits incentives for efficiency and current costs for the national backbone are higher than industry norm; 3) the government’s participation in the retail market through the government-owned Tanzania Telecommunications Company Limited (TTCL) compromises neutral management of the backbone and exacerbates the concerns outlined above.  As a consequence of these issues, the current policy risks undermining the very objectives it was formulated to achieve.

Recommendations for policy improvements must consider the substantial government investment to date.  Furthermore, the government must take care to foster private investment and competition without creating market inefficiencies.  By selling conditional indefeasible rights of use (IRUs) and dark fiber across the government-owned national backbone, Tanzania can enable competition in the wholesale broadband market alongside a consolidated infrastructure.  Offering IRUs and dark fiber will shift capital away from duplicative investments in new networks and allow the government to quickly recover a substantial portion of its investment.  This approach will achieve scale in the national backbone and foster competition in the last mile, updating the current policy in light of the changes that have occurred in the market since its inception.  Furthermore, these policies do not carry the significant implementation risks currently observed.

 

When Life (and School) Gets in the Way

April 6, 2010
Apologies for the long respite from postings.  Responsibility largely lies with my Second Year Policy Analysis paper (i.e. my thesis), which commanded every ounce of bandwidth I had to give (and then some).  Then for a few weeks, life got in the way.

But I am back, and I have a long list of things to say...

 
 

Random Evaluation in the Real World

February 19, 2010
 
Ken Bank's recent post "Social Mobile and the Missing Metrics" really started my wheels turning. Among many other things, it started me thinking about how we could be smarter in implementation so as to facilitate true impact evaluation.

The first thing that came to mind is Oportunidades, formerly known as Progressa, the famous social assistance program in Mexico that made cash transfers contingent on school attendance and visits to health clinics.  When Opportunidades rolled out, they couldn't scale immediately due to limited resources.  So what they brilliantly did was randomized recipients, which enabled rigorous evaluation of the program's impact.  And so I thought, why can't we scale up mobile technologies (and other interventions for that matter) in the same way?

Surely we can, but as soon as I put more thought into it, I realized there are inherent limitations.  Any well run organization will put some serious thought into how it scales up its efforts.  The decision of where to go next will likely be based on criteria such as where the problem it is addressing is most acute, where partner organizations are operating to ease implementation, where donors want them to go, where talent is available, etc etc etc.  The greater the resource constraints, the more important it becomes to be strategic in expansion decisions.  That's smart management.  

Unfortunately, it also creates a real problem for rigorous evaluation.  Since the "treatment" areas are chosen based on systematic criteria, this creates selection bias.  If you wanted to understand how microfinance effects a typical rural village you'd have to randomly assign microfinance access to a set of typical rural villages.  But MFIs don't expand by dropping pins on the map, they'd choose villages based on criteria such as income level.  So what's the way out? How can we think about evaluations in a world that for very good reason does not target the average of its expansion opportunities?

It doesn't make sense that organizations would randomize expansion in order to facilitate evaluation, especially where resources are limited.  What does make sense though, it that they could randomize expansion in some way among the subset that does meet the criteria.  For example, when FrontlineSMS:Medic expands to a new partner, they could roll out the technology to a subset of clinics and wait 6-12 months to roll it out fully, evaluating its impact in the interim.  This wouldn't give us an answer to how the technology effects health in the developing world at large, but it would give us an answer to the technology's impact in places where partners showed interest in utilizing SMS to improve rural healthcare. 

Bottom line being that if we're going to get smarter about random evaluation in the real world, it's going to be constrained by the way the real world actually operates.  We might not find answers to how our interventions impact the world at large, but at least we'll start to have answers to how our interventions impact the world we focus on.

 

Aid Allocation Constraints and The Value of Rigorous Evaluations

February 19, 2010
 
I’m taking a class on bridging research and policy with Rohini Pande and Sendhil Mullainathan this semester.  Each week we have to answer discussion questions related to our readings, and last week mine was chosen to share with the class.  I figure that’s a pretty good sign it’s worth sharing with the world at large as well. 

In your view what are (up to) three important principles that an international organization should follow in allocating development aid?
 
I’m going to take a slightly different angle to this question and articulate not what I think should be principles driving development allocation, but what I think is a more important question -- which is what do I think is the biggest constraint to effective allocation?  Hopefully I won’t lose too many points for taking this liberty.
 
The reality is that donor decisions to allocate aid are highly complex and must be made with limited information.  As Banerjee and He point out in “Making Aid Work,” they are often driven by true believers who see no value in rigorously testing the policies that they are advocating.  While ideology may be the basis for some resistance to contrary evidence, a more nuanced view is that aid allocation decisions are seriously constrained by the preferences of well-intentioned donors.  They may want to make an impact on AIDS because it is their pet cause even though targeting diarrhea might have a larger impact on public health.  They may believe in utilizing technology to improve education even through the returns might be much higher by just providing a free lunch.  As economists, we often assume that donor’s objective functions are about optimizing broad things like poverty, public health, and human rights when they might be specific things like nutrition, AIDS, and genocide.  There will always be a gap then, between what economists consider efficient allocation of resources and reality due to these constraints.  
 
 
Discuss how one or more of these principles makes the case for (or against) rigorous evaluations.

Better information can help to narrow that gap.  Rigorous evaluations have the potential to provide valuable information that can shift the preferences of donor organizations, which in turn can contribute to efficiency improvements in aid allocation. Whereas a philanthropist might believe strongly that the best way to improve global health is through mobile technology, rigorous evaluations can shed light on the relative impact of different interventions.  Information is crucial to easing the constraint that’s naturally imposed when the decision maker has her own complex preferences. 

 

Does Development Economics Have Its Own Uncertainty Principle?

February 13, 2010

In quantum mechanics there is something called the Heisenberg Uncertainty Principle: we can never know both the exact location and momentum of a particle – at small enough scales the more precise we are with one, the less precise we can be with the other.  I just realized that when it comes to drawing policy implications, development economics might have an uncertainty principle of its own.
 
Esther Duflo spoke at TED this week, talking about the need for evidence and experimentation in development.  She’s on one side of an ongoing debate about the value of randomized control trials in development economics.  “Randomistas” as Angus Deaton calls them, are suspicious of evidence of causal inference that does not result from randomization, because only through randomization can we be sure that treatment and control groups have the same characteristics.  It’s only if the two groups are the same in every way but the treatment that we can be positive of a policy’s effect on outcomes (what economists call internal validity).

This is of course impossible at the macro level.  We obviously can’t randomly assign policies to countries and even if we could there aren’t enough of them to be sure of our conclusions.  Instead at the macro level we use creative econometrics to do our best to isolate the relationship between policies and outcomes.  And even then we run into issues of reverse causality.  This gives macro level studies an issue with internal validity.  It’s messy econometrics.

Opponents of randomized experiments argue that their results can’t be generalized to a broader context (i.e. they aren’t externally valid).  They may be useful for academic research, but they are of limited policy value.  Messy econometrics, on the other hand, incorporates many places across many time periods, which makes a stronger case for their results being broadly applicable.

Do you see where I’m going with this?  Could it be that development economics has to live with a minimum level of uncertainty with its experimental outcomes, trading off internal and external validity?

Dani Rodrik’s “We Shall Experiment, But Shall We Learn?” elaborates (and inspired this post).  I highly recommend it, he even uses one of our favorite examples, bed nets for malaria, to explain the merits of various experimental approaches.  The real aha moment hit me on page 4, talking about Cohen and Dupas' random control trial:

“But do the results extend to other settings in Africa as well? One can certainly make the case that it does, but the arguments one would need to deploy are perforce informal ones and they are convincing to varying degrees.  In fact such arguments are not too different in kind from those that researchers may offer in defense of a set of instrumental variables employed in a conventional econometrics study with weaker internal validity.” 

I knew my physics degree would come in handy some day.

 
 

Problems With Global Poverty Measurements (Pt. 2 Conceptual)

February 13, 2010
 
In addition to the technical challenges with creating a global poverty count as outlined in my post below, there are also conceptual issues with poverty counts that I would be remiss to not include.  

First is the simple idea of a head count, as defined by those above or below a defined consumption level.  People's lives are not significantly different just below or just above that line, and yet those above are excluded from our numbers.  Small changes to the line can lead to big changes in the count.  Focusing on poverty counts could create an incentive to move people just above the line, so the numbers imply big improvements when in reality people's lives haven't changed that much.  

Second, poverty head counts only look at who's below a line, but not how far below it they are. As a consequence two countries could have similar poverty count numbers with drastically different welfare situations.  Other measures such as depth and severity account for how consumption varies below the line.

Third, poverty counts are based on consumption level and don't take into account consumption mix.  This means that a household that allocates nearly all of its consumption toward education, health care, and nutrition looks exactly like a household that spends a disproportionate amount on alcohol and tobacco.  This is one issue I have in particular when we look at microfinance's impact on poverty because there's evidence of shifts in the consumption mix even through total consumption doesn't go up, which could indicate welfare improvements. 

I don't by any means believe that these issues make poverty headcounts useless, but I do think they are things we should keep in mind when we are using these numbers. 
 
 

Problems With Global Poverty Measurements (Pt.1 Technical)

February 12, 2010
 
Measuring global poverty levels is hard, so hard the actual numbers might be of limited use. According to Angus Deaton, the godfather of poverty measurement, "it seems impossible to make statements about changes in world poverty when the ground underneath one's feet is changing in this way."  I thought it would be helpful to illuminate why.  

Technically speaking, creating a measurement of global poverty is a daunting endeavor.  It hinges on three key things: 1) household surveys 2) a single global poverty line, which enables aggregation across countries, and 3) measurements of global purchasing power parity, which is necessary to convert to a single currency in a way that measures how dollars translate into welfare.  Each of these have significant methodological challenges.

First there are challenges with the collection of micro-level data.  We measure poverty by looking at consumption, typically defining absolute poverty as the consumption level required to get enough calories with a buffer for shelter, clothes, etc. (Note: we use consumption instead of income because income is a misleading measure of welfare when families live off their own agricultural production).  This information is collected at the country level through household surveys.  Poverty counts are highly sensitive to survey design, which is extremely heterogeneous across countries.
 
Second is the creation of a global poverty line.  National poverty lines are determined locally, which then need to be converted into a single poverty line.  The way this is done is by taking a subset of poor countries (i.e. we don't want to include relative poverty like the US), converting to a single currency in purchasing power parity terms, and taking an average.  Counterintuitive things happen when the countries on that list change.  India's growth led to its exclusion from the list, which raised average used for the global poverty line, which led to an increase in India's poverty count for the global aggregate.    

And then there's determining PPP conversions, which is the really hard part.  How to determine the basket to measure what $10 gets you if you're a poor person in Ecuador vs. India?  At the same time that we want to measure apples to apples, the reality is that people eat oranges in some countries and apples in others.  Insisting on measuring apples to apples leads to problems if apples are expensive imported goods that poor people don't eat in some countries.  Comparing apples to oranges introduces subjectivity, which has its own problems.  The International Comparison Program (ICP) which does this work is always making improvements, but adjustments can create shifts in global poverty measurements.

In 2005, 500 million people were added to the poverty count.  This had little to do with changes in welfare, and a lot to do with updates to PPP and global poverty line measurements.  If you want to really geek out on this, Angus Deaton's paper "Price Indexes, Inequality, and The Measurement of World Poverty" gets into it in (unfortunately rather painful) detail.

There are also conceptual issues with global poverty measurements, which I'll turn to in my next post.  

 

Gmail: A Trojan Horse for Social Networking? (with a bonus Emerson passage!)

February 9, 2010

"A man should learn to detect and watch that gleam of light which flashes across his mind from within, more than the lustre of the firmament of bards and sages.  Yet he dismisses without notice his thought, because it is his.  In every work of genius we recognize our own rejected thoughts; they come back to us with a certain alienated majesty. Great works of art have no more affecting lesson for us than this.  They teach us to abide by our spontaneous impression with good-natured inflexibility then most when the whole cry of voices is on the other side.  Else tomorrow a stranger will say with masterly good sense precisely what we have thought and felt all the time, and we shall be forced to take with same our own opinion from another."   
- Ralph Waldo Emerson, Self Reliance
 
  
Emerson's Self Reliance is one of my favorite pieces of literature, and I couldn't help but think of this passage as I read today's Wall Street Journal article about a rumored upcoming feature change in Gmail.  Apparently Google is adding a new module that allows users to share status updates, as well as content across Google products, including YouTube and Picasa.

If you ask me, this is long overdue.  Since back in 2005 when a friend at Google struggled to make Orkut a player in social networking outside of India and Brazil, I've argued that Google should use Gmail as a trojan horse for social networking.  What's always made more sense to me is for Google to grow social networking through the Gmail platform.  Why?  Because email is sticky (people don't like to change their email address), people spend all day online and logged into their email accounts, and the primary social activity on the web is email.  
 
That last point no longer holders.  Back then we didn't have Facebook with its super dynamic content.  But in my opinion the biggest reason why Facebook overtook MySpace overtook Friendster is because the sites were increasingly dynamic.  We had a reason to go back -- there was a major evolution in dynamism from Friendster's testimonials to MySpace's comments to Facebook's newsfeed.

I'm happy to see Google finally gets it, although by now the Facebook train has left the station. And of course, this is a lesson for all of us to heed the wise words of a literary great.
 
 
 
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